It's Not Personal, It's Business

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"It's Not Personal, It's Business" is a phrase born out of the eponymous Harmontown episode 92. This becomes a recurring joke throughout the episode as the perfect stinger for Harmon's Ice-T impersonation.

The phrase really took hold when Brian started lobbying for Justin to start listening to Harmontown regularly around the release of this episode. It primarily lives outside of the livestreams, although it is occasionally referenced[1].