Operation iScam
Operation iScam is an organized attempt to increase the ranking of a certain podcast within the iTunes Store.
The first Operation iScam took place in the summer of 2007 soon after the debut of Scam School. Brian announced it on stage during a live Diggnation in Brooklyn, NY. He told people to follow him on Twitter and at a certain time gave the signal for people to subscribe to Scam School in iTunes. The rapid increase in subscriptions resulted in Scam School becoming listed as one of the most popular podcasts in its category in Apple's system. Once the podcast had achieved the high ranking, it stayed up there.
Operation iScam was conducted once again on June 18, 2009 at 6pm local time in an attempt to get Scam School to #1 overall. People were asked to subscribe to Scam School in iTunes on as many computers as they could. A BBLiveShow broadcast was held that night to track the results.
Notes
The operationiscam.com was registered by Patrick Delahanty and originally pointed directly to Scam School in iTunes. It was later pointed at Brian's Operation iScam page.